Protein Obsession in 2026 and When It Actually Becomes Too Much
A decade ago, protein powder was a gym-bag accessory. In 2026, it’s a default category at every supermarket, an entry on coffee shop menus, and a marketing claim that commands a measurable price premium on almost any packaged food. The shift has been remarkable, and most of the people driving it aren’t bodybuilders. They’re ordinary […]
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